“Rachel stands tall among her peers – she has an razor-sharp intellect, insatiable curiosity and the ability to distill potentially overwhelming complexity into elegant and motivating truths that she can communicate to any audience.” –TAYLOR STANDLEE, STRATEGIST
I bring brands to market and help them grow. Over the last 20+ years I’ve worked on national and international accounts: defining categories, creating identities and launching campaigns. My sweet-spot: the youth market.
SCION: PUTTING A “YOUTHFUL” SPIN ON AN OLD INDUSTRY
At ATTIK, I worked with the team that launched Scion (Toyota’s “youth” vehicle), and later headed Scion’s National Advertising and Canadian launch. Scion is a success story–with a strong brand at its core. Grassroots events, social media and experiential marketing have built a loyal community of followers, and continues to sustain new audiences.
BACARDI: MAKING MALE MILLENNIALS TAKE NOTICE
Sometimes big brands lose touch with their audience. When Bacardi wanted to regain relevance among male-Millennials, I helped develop a visual system that would stir them. The work supported lifestyle, product, retail and advertising executions–globally. Keep an eye out for their new “look” in 2013.
More clients I’ve had the privilege to work with:
WHERE TO NEXT?
I’ve built a history of working with leading brands and forward-thinking agencies. In November 2012 I joined a new shop–School of Thought. Small agency. Big ideas. Great people.
I work a four-day week, which allows me one day of personal time for pro-bono clients. My “fifth day” is applied to companies and organizations that yield positive social impact–a most rewarding outlet.